Advance Shullsburg was formed in 2016 as a registered 501 (c) (3) not for profit organization.  It has since provided value to the community in the form of tourism promotion, economic development, events, and community projects in Shullsburg, Wisconsin.  Advance Shullsburg led to become a designated National Main Street Community and operates the Shullsburg Visitors Center. 

It is led by a 20+ person board with two staff members.